Articles and Hubs

This site showcases a number of Articles and Hubs. Articles are found on this site. Hubs are located on Hubpages, an online community where writers display their talent and actually make some money. For more info on that check out Blogging with Benefits, under our Hubs section.

The Hubs and Articles listed on this page are authored by William R. Vitanyi, Jr. unless otherwise indicated.


Books

Click on the cover within each book section to visit the detail page, or click the link to go directly to the Kindle page.


Palm Sunday

Palm Sunday

In this techno-thriller, a hidden agency is secretly data mining all online communications to create a "societal profile".

This snapshot of the national conversation is the result of scooping up virtually everything communicated online by everyone. If you send it, they store it. Click the cover to learn more.

Kindle $2.99

 

Official Guide to Office Wellness

Office Wellness

100 office workers pose on, over, and in their desks and cubicles to demonstrate animal-inspired techniques designed to alleviate office maladies.

Winner of an IPPY for humor.

Gift one to your favorite office worker! Click the cover to learn more.

Kindle $2.99

 

Secrets of a Massage Therapist

Secrets of a Massage Therapist

The mysterious world of massage therapy is the backdrop for this humorous and sizzling story of new love.

A professional massage therapist meets a mystery writer, and sparks fly as they are tested by dark characters in both their lives. Caution: contains spice! Click the cover to learn more.

Kindle $4.99

 

Kyuboria

Kyuboria

Cubicle humor with a twist.

State worker Clint Palmer has spent far too much time in the box, and his cubicle weariness has now been honed to razor sharp indifference. One day he learns of a grant that could fund his dream company, but to qualify he must get fired from the State. Click the cover to learn more.

Kindle $2.99

Apps

We currently develop apps for Android, and our offerings include the BaylaDex, and Choose and Clues.

Click on the cover within each app section to visit the detail page, or click the link to go directly to the Google Play Store page.


BaylaDex

BaylaDex

Sometimes you just want access to plain text information organized in a simple database on your phone or tablet.

With the BaylaDex you create content as plain text information and organize it into Items within Categories. Click image to visit the app website.

Free from Google Play Store

 

Choose and Clues

Choose and Clues

In this app you are immersed in a mystery, and your job is to solve it. By matching characteristics learned in the story to clues provided, you eliminate suspects, methods, and motives.

On the journey to a solution you control which way the story flows by choosing whether to jump to other characters as opportunities arise.

Free from Google Play Store

The Micropublisher Revolution

by William R. Vitanyi, Jr.

Things change. This is especially true when technology is involved, and even more so in the face of pent up demand. In the case of book publishing, advances in technology along with the desire of authors to be published has created a revolution.

It's very small, and very big.

Traditional Publishing

Writing a book is well and good, but what about getting it published? There are thousands of great manuscripts that are never turned into books, and many that are published leave you wondering why. How does this all work?

It's a little complicated.

The typical, mainstream path to publication works something like this. You, the author, write a manuscript. You spend months, even years, perfecting your masterpiece, and you heave a tremendous sigh of relief when you finally decide it is finished. The hard part, you assume, is over, but the real difficulty—getting the book published—is actually just beginning.

Query Letter

The standard process begins with a query letter. This is a one page pitch of your story. You get one shot to convince someone who knows nothing about you or your writing that you and your writing are terrific. You have one one-page letter to sell your idea, and yourself. You wrote an entire book, so what could be so hard about a one-page letter?

What makes this letter so challenging is competition. When you heaved your sigh of relief at finishing your manuscript, so did ten thousand other writers. Some people believe this is what actually causes global warming. With so many writers vying for a very limited number of openings, the odds are not exactly favorable. Still, optimism springs eternal. Let's say your manuscript beats the odds and is turned into a book, and for good measure let's stipulate that you even get a moderate advance, say five thousand dollars. The publisher does a boatload of work, you do a bunch of rewrites, and the publisher arranges an initial print run of five thousand books, which are sent to a distributor warehouse, soon to be in bookstores everywhere.

Now you can quit your day job, right?

Promotion

Not exactly. With your book in production you still have an enormous amount of work to do if it is to be successful. Most publishers don't expend much in the way of marketing dollars for new authors. This money is generally reserved for established performers with famous names, which is perfectly reasonable. Publishers are in business to sell books, so it makes sense to dedicate most of their resources to known commodities. You have to help yourself even after the publisher has said yes. This means self promotion. It means making calls, doing book signings, promoting yourself, and never stopping. No one is going to have the same passion as you do for your book, not even the publisher.

As a sidebar, at this point the bookstore has paid nothing for the book; not even for shipping. In fact, the bookstore never pays for the book unless it is actually sold to a customer. They can return any and all books to the distributor without question. That's how the business works. It's sort of a bloated consignment model that has been in existence for decades.

Buy My Book

Hopefully someone will walk into the bookstore and buy your book, but how will that happen?

Someone must tell the customer that your book exists, and give them a reason to buy it. That someone is you, the author, simply because no one else is going to do it. What about the publisher? Don't they want to sell your book? Of course, but their marketing money is tied up in better known quantities, more famous authors. They will help with a number of promotional activities, but if the author does not step up, it probably won't be enough.

So your book is on the shelf, but it won't stay there long if no one buys it. Two or three months, tops. Then it gets sent back to the warehouse to make room for some other book. If many are sent back unsold, the book will simply go out of print, and your project is over. This means you have to hustle like any other salesperson, you have to be creative, and you have to somehow reach the customer and convince them to buy your book. That's business.

The Revolution

The traditional publishing model is irrelevant for the vast majority of authors because they are not invited to play. For that reason, along with a propensity for independence, many have joined the Micropublishing Revolution. Micropublishing is the creation, production, dissemination, and marketing of as few as one title, often one's own manuscript, under control of a very small publishing entity, often consisting of one person. A revolution reflects a desire for change, and in the case of book publishing, that change allows authors to take the matter of publishing into their own hands.

Publishing Tasks

Just as large publishers must do everything from editing to formatting to cover design to marketing and beyond, the same tasks fall to the smallest of publishers. This requires not only creative writing skills, but technical skills in a variety of areas, or a willingness to outsource them. Further, to be the publisher of record requires ownership of the ISBN number associated with the work, which requires forming a company. This represents yet another area of needed expertise on the road to revolution. You have to be a writer, a programmer, and a business expert if you intend to do this on your own, or you will need to budget for some services. Technology bridges some gaps.

Print on Demand

In the early nineteen nineties a publishing model called Print on Demand, or POD, emerged. This model utilizes technology that can print and bind an entire book (trade paperback 5.5in x 8.5in) from a computer file in less than a minute. Instead of doing a large print run and warehousing a ton of books that might or might not sell, you only print the quantity actually needed.

Critically, however, this model does not usually allow for bookstore placement, since the book is not actually created until there is a demand, and is not generally returnable to the publisher. Large-scale bookstore placement with this publishing model is not feasible. To market these books requires extreme creativity and relentless effort, as the end user—the reader—must be convinced to buy directly, usually online. For a first-time author this model can be a satisfactory way to get a book in print, but rarely results in high volume sales.

If desired, you can hire a company to handle all aspects of print on demand book production, and simply send them a file of the interior of the book and cover. For as little as a few hundred dollars your book is available from online vendors such as Amazon. You cede some control, but need little expertise. This model is quick and easy, costs little, and requires almost no effort for the author beyond authoring.

Greater control over the process requires ownership of the ISBN. This number is the unique identifier that you see printed on all commercially available books. Ownership of this is important because all sales of a book go through the owner of the ISBN. It is the ultimate point of control for the transaction history of the book. To purchase an ISBN, or more accurately, a block of ISBNs, you must be a publisher. This enables you to purchase a block of ten ISBNs, the smallest lot sold by Bowker, the U.S. purveyor of these numbers. Your company is then associated with sales of the book, and is listed as the publisher of record in Books in Print. If you hire a print on demand publisher to handle your book, they will own the ISBN, and will simply pay you a royalty on sales.

eBooks

Electronic books are another fantastic new publishing development. Kindle and Nook were early players in the eBook game, which has blossomed even further with the proliferation of smart devices. Now you just have to write the book, create the file, and resell it over and over. No inventory is required at all. You really don't even need a paper version.

How to create a Kindle, Nook, or other eReader file is beyond the scope of this article, but once the book is ready for purchase in this format, the job of the publisher is no different than for a paper copy. It's all about the hustle.

Marketing

Once you have successfully created and published your book, and other humans can actually go somewhere and buy a copy, the next challenge is convincing them to do so. How to go about this varies depending on where the book lives. In one scenario you must convince someone to order your book on Amazon for $15.95, and wait a week for delivery. In another, they would have to order a Kindle version for $2.99, and could start reading right now.

In either case, the incredible value of social media ad campaigns is a great equalizer for the micropublisher with a small budget.

Targeting the right audience is the key to successful marketing in today's technological environment. Combining social media targeted campaign capabilities with book delivery via eBooks or print on demand is a potential game changer. Not only can you specify that your ad goes only to those with the right hardware to read your book (for ebooks), you can specify that it goes to those with the right interest in your book's topic. This is possible because social media companies collect vast quantities of information about the millions of people who sign up for their networks. This information allows them to display ads only to those who meet the qualifications you specify.

You can set up an ad on Facebook, Google, or other providers so that your ad for a Kindle book about poodles will only go to Kindle users who own poodles, a group much more likely to buy your book. The entire transaction, from seeing the ad to buying the book can be started and completed on the same platform, and the reading experience can commence immediately upon making the purchase. In this scenario, the entire cycle from book creation to reader procurement and enjoyment involves just two people: the micropublisher, and the reader. The rest is simply infrastructure, the marvel of the Internet that allows any of this to happen at all. It is the backbone of the micropublisher revolution.

Conclusion

The Micropublisher Revolution is a phenomenon in which full control of the writing and publication process is in the hands of one person, the author who is determined to publish their book.

It still begins with compelling writing, but a successful business plan, hard work, and a command of technology are all ingredients which allow the individual author to bring their work to publication, and to effectivley market it to a targeted audience with appropriate interests.

It's small, but it's big.

About Bayla

Bill Vitanyi, Owner.

Bayla Publishing was initially created for the purpose of producing The Official Guide to Office Wellness. As a micropublisher Bayla is dedicated to the proposition of passionate promotion, which is only possible through close attention to every facet of the publication process.

From conception, to layout, to marketing, Bayla carefully guides projects from concept to reality.

Why Bayla? In the early nineteen hundreds Bela Vitanyi passed through Ellis Island, and was asked his name. He responded "Bela" (pronounced "Bayla") which apparently sounded like "Bill", so it was declared that his name would henceforth be Bill, short for William. Apparently he approved, naming one of his sons William, which started a family tradition of sorts.

In an homage to Bela, my grandfather, the intrepid soul who lost his name at Ellis Island, and to phonics, I named my company Bayla Publishing